Dell Technologies Partner Program: Seizing Opportunities to Win Together

Consistent program structure to support partners with strong collaboration for joint success.

For forty years, Dell Technologies has helped transform the world. Now, on day one of our new fiscal year, we are excited to unveil the 2024 Dell Technologies Partner Program so together, we can continue driving human progress.

Our 2024 Dell Technologies Partner Program has a consistent tiered program structure with even more focus on collaboration, acquisition and investment in critical growth areas to drive shared success.

“In today’s dynamic IT landscape, it is more important than ever to have a trusted partner like Dell Technologies who can help navigate the complexities of AI, multicloud, edge and cybersecurity. Dell provides us with the technology, expertise, and support we need to drive profitable growth and success for our clients.” — Rachel Porco, Director, Strategic Alliances, AHEAD

Grow and Modernize the Core Business

Partners are critical to our success. Over the past four quarters, our partners contributed approximately 50% of our net revenue and more than 60% of all new and reactivated buyers. With this foundation of strong partnerships, we have an opportunity to further grow and modernize the core business in the year to come.

The Partner First Strategy for Storage, announced in August, made over 99% of customers and prospective customers “partner first” for storage and quadrupled the number of accounts eligible for storage Partner of Record (PoR) status. We’re seeing even greater collaboration between Dell sales team members and partners as a result. In the new year, we’ll build on our growth strategy by further incentivizing new business acquisition, setting clear expectations and working hand in hand to deliver for our joint customers.

Our 2024 Dell Technologies Partner Program continues rewarding our partners in key areas:

Higher Profit Potential for Dell APEX Infrastructure offerings: Beginning this year, we are streamlining the Dell APEX Infrastructure offerings into Storage+ and Server+ product categories. With these updates, the full incentive-eligible Dell APEX portfolio now qualifies for base rebates and behavioral incentives, increasing profit potential and adding Dell APEX to partners’ acquisition toolkit. In addition, the Dell APEX Upfront incentive will continue to be available for partners who hold the Dell APEX Infrastructure competency.
Increased Client+ and ProSupport Plus earning potential: Metal-tier partners who hold a Client+ competency and hit their Client Peripheral revenue gate are now eligible for a five times multiplier on the base rebate when selling Dell Client Peripherals, and two times the base rebate when selling Precision Workstation, Dell Displays & Docks and Dell Latitude Rugged laptops and tablets. We are also increasing the rebate for partners who attach Dell ProSupport Plus services when selling Client+ products.
Project Harmony is now Partner ProServices: In May 2023, we announced Project Harmony, a Professional Services-focused delivery model where eligible partners integrate Dell Services into their branded offerings, manage the entire customer engagement process and leverage Dell expertise when and as needed. We continue to expand the Partner ProServices offerings to enable our partners to meet the changing services requirements of their customers.
Earn more with Dell PowerFlex: With unparalleled performance and scalability, PowerFlex, Dell’s software-defined infrastructure solution, is designed to keep pace with the dynamic needs of today’s workloads. Partners that invest in and hold the PowerFlex Design 2023 Certification will be eligible for a stackable 4% rebate kicke…