*TriFactory Represents Egypt at the European Running Conference – A Historic First for an Egyptian Company*

Earlier this month, TriFactory proudly represented Egypt at the prestigious European Running Conference (ERC). This marked a historic milestone as the first-ever Egyptian sports management company invited to the event, organized by European Athletics, the governing body for running activities across Europe. Both Ayman Hakky, Founder & CEO of TriFactory, and Seifeldin Fawzy, Co-Founder & COO, were featured speakers at the conference.

TriFactory is Egypt’s leading organizer of mass participation sports events, including the Pyramids Half Marathon, Saqqara Pyramid Race, El Gouna Half Marathon, SODIC Charity Run, and many others. Its events attract over 20,000 participants annually, welcoming athletes of all ages and skill levels—from beginners to professionals.

As a fully licensed sports event organizer under the auspices of the Ministry of Youth & Sports, TriFactory focuses on combining local expertise with global standards. “Our emphasis on cutting-edge local technology, such as the Racemate app, and exceptional event management aligned with international benchmarks, earned us the privilege to represent Egypt at the ERC,” said Ayman Hakky. “It was a tremendous honor to showcase the capabilities of Racemate and TriFactory on a global platform while highlighting Egypt’s potential to host world-class events,” he added.

TriFactory is proud to collaborate with several government entities, including the Ministry of Youth & Sports, the Ministry of Tourism & Antiquities, the Ministry of Environment, the Egyptian Athletics Federation, the Egyptian Cycling Federation, the Egyptian Modern Pentathlon Federation, and the Egyptian Paralympic Committee. These partnerships enable the company to deliver exceptional events across Egypt’s most iconic destinations.

Through these collaborations, TriFactory has positioned running events as more than just sports competitions. They serve as a powerful tool for promoting Egypt’s unique heritage, boosting tourism, and drawing participants from around the globe to experience the country’s beauty through sport.

“Sports tourism is witnessing incredible growth worldwide, and Egypt is reaping the benefits,” said Seifeldin Fawzy. “Runners, in particular, are excellent tourists. They come for the races and often extend their stays to explore monuments and relax at seaside destinations. After nearly a decade in the business, our goal is to expand the scale of our events to attract even more runners, both locally and internationally,” Fawzy added.

The European Running Conference took place from November 8-10 in Athens, Greece, coinciding with the world-famous Athens Marathon. The event demonstrated how sports and heritage can combine to elevate tourism. Attendees included government officials, marathon organizers, sports executives, and world-class athletes.